We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Research and analyze competitor advertising links
- Perform ongoing paid keyword discovery, expansion and optimization
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Requirements
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Familiarity with A/B and multivariate experiments
- Strong analytical skills and experience generating SEM reports
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
